Throughout the process, I gained a newfound respect for media content producers. As a consumer, I realize that I am more attracted to some media designs more than others. However, I never appreciated what design principles and decisions might be responsible for this until acting as the media content producer.
Overall, the main design principles that I learned to apply are having a main focal point, controlling the flow of information, and using the rule of thirds.
I approached the design knowing that I wanted the main focal point to be the call to action. In this case, the call to action is "LAX is Back! . . . Join Today." From there, I controlled the flow of information by using gradually smaller texts based on the order of what information I felt was more important. For example, the main call to action was the most important while the more specific information regarding practice times is the least important and therefore has the smallest text.
Also, I organized the text, picture, and symbols using the rule of thirds. Vertically, the focal point is centered around the first two thirds of the poster while the photo takes up the entire width of the final third. Horizontally, each group of text is also centered around their respective thirds. Breaking down the poster into thirds left me with a grid to more strategically place design elements.
The main regret I have from this poster design is the design decision to place the Trinity logo with Leeroy at the top. Although its colors contrast well with the rest of the poster, it draws too much attention away from the main focal point and confuses the eye flow of the viewer a bit.
To correct this, I should have removed the Trinity logo at the top, replaced it with a much larger version of the call to action while adding a more attention grabbing symbol that represents Trinity Lacrosse.
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