All-Star Weekend is Here!

My poster design was created for All-Star weekend on March 7. It also commemorated Kobe Bryant and his daughter Gigi as they are now a focal point of the the All-Star game in their honor. The poster's target audience was intended for basketball fans, as well as for casual sports viewers.

While working on the poster, it surprised me how more simple posters can often send louder messages than complex posters. I tooled around with several ideas before deciding on a simple look with as minimal wording as possible. 

I thought the signifiers I chose for the poster ended up working well. I chose to use Kobe and Gigi as the focal point because of how they are now integrated into All-Star weekend, and chose the "Kobe infinity 8 logo" as it expresses "Kobe forever" in the terms of a simple but effective picture. 

For what I could've done differently, I believe the picture with Kobe could've been formatted better so that Kobe's whole head was in the picture instead of just the bottom part. 

By being a media content producer, it forces you to think about a number of things. First, you have to realize what your audience will be, and tailor the poster to meet their needs. Likely, they'll only have a couple of seconds to skim over the poster, so you must ensure it can be read quickly. You also want to control the eye flow for the poster correctly and doesn't make your eyes look all over the poster. It is also of high importance to choose the correct formatting options to make the poster appealing to its audience. 

Being a media content producer, however, can be very different than being a consumer. When being a producer, you have to focus on the reasons above, but when being a consumer you just have to focus on if the poster applies to you, and if you should follow its call to action. 

Lastly, I also learned how semiotics can play an important role in posters. Many posters will often have important pictures that relate to the topics being discussed, but the great posters will have connotations associated with those pictures. 

While there will always be room for improvement, I feel proud of the poster I created, as well as the message it provided. Between the signifiers I chose, the formatting that was implemented, and diction chosen I feel I accomplished the goal of creating a successful poster design.