Alpha Kappa Psi Midterm Interview

I created a poster for current members and alumni of the professional business fraternity Alpha Kappa Psi. Alpha Kappa Psi is one of the two business fraternities at Trinity University and it is the oldest and largest professional business fraternity in the country. The aim of this poster is to inform all active members and alumni of the Nu Pi chapter of AKPsi about our semesterly event; Midterm Interview.

When I started designing my poster, the first thing that I knew I wanted to have is the fraternity's symbol (the Greek letters) big enough to catch my audience's attention. Then, when thinking about what colors I wanted to use, I thought that the best way to connect with my audience was if I used the colors of Alpha Kappa Psi. Lastly, I wanted my message to be clear and easy to read, thus I chose a white background for that purpose. Overall, I think that the colors in my poster worked very well with the encompassing theme.

In the process of designing my poster, I learned that including all the elements of design can be harder than expected. Being the media content producer, one has to be aware of including all the design principles to successfully attract the audience and deliver the message. For me, it took several drafts before I was able to include all the design principles in a uniform way because I had to change some elements when I wanted to include new ones. For example, at first, I wanted to have the Greek letters in the center and then the information about the event distributed around the symbol, but that was going to make the poster look disorganized and not have a clear focal point. 

While designing the poster, one thing that surprised me was how hard it was to efficiently display the message. I found it difficult to describe the event without using a lot of words because I could not think of symbols to represent my message. Moreover, one thing that could have been done differently is to use more symbols than words. I think that my poster came out with long phrases that could be summarized in four to five words. 

Nevertheless, I believe that my poster does a good job at keeping things simple because there is not a lot going on besides the words in the text bubble. The focal point is the Alpha Kappa Psi symbol that also represents what my audience and I have in common. Since Alpha Kappa Psi is a professional business fraternity, my aim was to create a fun but simple and professional poster.