Grand Opening: Visit the Newest Burger Boy this Summer

I have grown up eating Burger Boy, so it was really enjoyable and fun making a poster for the company's newest location opening. Creating a poster for this big event taught me a lot about the ins and outs of adobe photoshop and the importance of putting graphic design theory into practice. My ensuing reflection will cover the learning experience I gained from this project.

After my initial poster creation, I thought I had the perfect design, but boy was I wrong. The constructive class period we had reviewing posters made this notion very apparent and taught me many crucial lessons to improve my design.

The first key lesson I drew from the class was that less truly is more. While it's important to put key information in a poster, information overload dissuades the viewer from consuming your poster. I was therefore dealing with such a problem.

Apparent in my final design, I changed my poster to be minimal in its contents. I scratched two food photos, a slogan, and a description of the featured item on the menu. Despite taking away so many elements, it's clear my revised poster still conveys plenty of information, only now attracts, and maintains, the viewer's attention.

Another key idea that I learned from this project was the importance of eye flow. Initially, I made all the relevant information big in the hopes it would get my point across. Again, such an idea was flawed and scrutinized in class as the viewer couldn't focus on only one item and move to the next in a nice way. 

In order to combat this, I took the advice of Dr. Liu and enlarged the Burger Boy logo, making it the focal point. Such a change allowed me to use the point of the logo as a visual cue to organize the eye flow of the viewer. Therefore, I also learned the importance of utilizing what you have to the best of its ability.

Finally, this project taught me the significance color adds to a poster. Initially, I thought red was a great color to utilize as it could emphasize text I wanted to stand out. Such an idea was flawed as this color did not pair nicely with the background and thus caused an eye strain on the viewer.

I combatted this issue by simply using colors that agreed with the color scheme. While changing the headline to white may have prevented it from standing out, it improved its readability (thus getting the point across better) and resulted in a better aesthetic of the poster as a whole.

Working on this poster taught me that revisions are crucial. While it's not an essay, assessing my work for graphic design is still important as improvements can always be made. Such a notion was exemplified in the many things I changed from my initial poster to the one that is now pictured above.