Behind Anthropocene

I was very excited to create a print ad for the play Anthropocene because I am very interested in film and theater. I am constantly looking for new plays or films to watch, and the first thing I look for is the poster for that play or film. Being able to be a media producer for a subject I am interested in was very fun for me to do. 

I looked for inspiration from other posters that I have seen of Broadway plays and big Hollywood films. I wanted my poster to capture the attention of the viewer and instantly give him/her a sense of what the play was going to be like. It was also very important for me to show the emotions that the characters in the play were feeling through the poster. In order for me to achieve this I used several design principles and tools. 

An example of this, is the use of color and its effect on the viewer. I used dark colors for the background to convey the mysteriousness and darkness of the play. I contrasted that background with the color blue which is associated with sensitivity, imagination, wisdom, and intelligence. This color symbolizes her journey of finding purpose while transmitting to the audience that this is an emotional play. 

The whole background of my poster is the face of the main character, which is a woman who is dealing with a lot of pain and confusion in her life. I wanted for the audience to be attracted to my poster and to connect with the main character from the beginning. It was very important for me that my poster was easy to read and follow. In order to achieve this I had a good eye flow from top to bottom where the audience is able to gather information about the event in an orderly fashion. 

I had one typeface that is elegant and easy to read, and I had a good balance of positive and negative space. All of these elements worked together to attract an audience and give them a sense of what the play is like. If you want to know more about Anthropocene and Trinity University's Theater Program click here.

What I learned from this process is that behind every ad and poster, there is a lot of reflection and analysis. It is important for media content producers to have the design principles in mind in order to convey their message effectively. Every element has its purpose and if used correctly, they can attract the right audience, and deliver a clear message.