Lunches Of Love Volunteer Function

For my media poster, I  created an ad for the Lunches Of Love volunteer event. I knew I wanted my ad to support a volunteer organization, but I wasn't sure which one. I chose Lunches of Love because of their strong support for kids who battle with hunger.

My poster is meant to attract volunteers for the Lunches of Love cause. I wanted the picture of kids with sack lunches to be the focal point of the poster. I felt that even though my poster was simple it sent a loud and clear message. I knew I only had a few seconds to get my point across before the viewer moved on. I used a white background to create a clear contrast with the red coloring of the Lunches of Love title. The red color of the title text created a bold look alerting the viewers to what organization they were volunteering for. I also used the text font Antic to create a clean professional look that was easy to follow.

I do wish I would have formatted my poster a little differently. The first mistake I would have fixed was being able to see the lunches of love title on the van. That way Lunches of Love was present in both the focal point and heading of the poster. I also wish I would have staggered my text instead of just stacking them on top of each other.  

I learned that there is a major difference between being a product producer and a product consumer. As a product producer, you have to be aware of your target audience and make sure it appeals to the masses. Product consumers only have one real goal and that is their own personal interest. It is way easier to judge a poster than to be the one creating it.

The second important thing I learned is that semiotics can play a major role in advertising for posters. Good posters have pictures that relate to the poster, while great posters have deeper connotations associated with the photos.

Ultimately I am happy with my poster and the message it stands for. It's not perfect but I was able to learn from the experience and understand more about media text.