Hot Chicken Sandwich, Anyone??

For my media poster, I chose to create an ad for the soft opening of a restaurant. I initially wanted to make one for my sister’s restaurant, but I eventually settled down on the restaurant Bird-n-Bun because their opening is much more recent.

Because my poster is advertising the soft opening event of a restaurant, I wanted to have the food be the focal point, then utilize special discounts to entice customers. On the right hand side of my poster, I elected to use a photo with many menu items from Bird-n-Bun. I photoshopped the photo to rearrange the food to accommodate the text on the right and fill the background with the same warm cream color that I sampled from their social media sites. I feel like the photo works well because it makes it immediately obvious what kind of restaurant Bird-n-Bun is. It also naturally directs the eye downwards. I intentionally made all the space in the restaurant logo transparent so the food can peek out from behind the logo and add some needed dimension to an otherwise very flat design. I chose to use a sans-serif font throughout my poster because I wanted to convey the modern/contemporary feel of the restaurant while still keeping the information easy to read. I think my call to action items on the bottom are especially relevant in the time of the pandemic. The QR code allows interested customers to look at the menu before getting to the restaurant to put in an order in person. They are also informed of the option to place their order through four different delivery partners.

If I were to spend some more time making my poster better, I think I’d try to find a better way to organize the body of text. Currently everything is centered to the left, which makes the soft opening promotions stick out a little further than I’d like and make the text look a little un-uniform. I would also spend more time in photoshop making all the delivery service logos a uniform size to make the overall look cleaner. Lastly, I’d probably move the text to the left a little bit more to create a more uniformly bordered look.

This project taught me that the time/ effort spent on designing a poster and viewing a poster is immensely disproportionate. I have a much better understanding of what constitutes good design and how good design efficiently conveys information. I now realize that information can be gleaned from the poster in seconds because of deliberate and thoughtful design and not because designing these posters is easy, which helped me appreciate good design even more.