This year's World Water Day theme is all about sharing with the world what water means to you. My design project poster is a call to action that encourages the viewer to participate in the social media campaign by using the hashtag "Water2Me," and sharing what they value most about water.
In creating my poster, I was surprised to learn what elements do and do not work to draw a viewers attention. For instance, in my first draft I thought it would be best to employ the use of a dark background with bright text in order to make the information on the poster stand out. However I would later learn that this particular effect would be too jarring to the viewer and ultimately steer them away from my poster. Instead, I opted for a more toned down background and font color in hopes of helping anyone who reads my poster to understand the central idea better.
The next draft of my poster, although much better than the last, had some minor design flaws that were easily resolved in the editing process. This included cutting down the number of words on the poster in order to effectively get my message across, while choosing a font color that was suitable for the background I was using. The background for my poster was one of the elements that needed the least alteration as it was an image very relevant to the central theme. Some of my initial text was redundant and reiterated things that were implied by the image and logo. It was decided that the more important text elements of the poster was the fact about access to water in the world and the explicit call to action in the second sentence.
I formatted my poster in such a way that the viewer's eyes would jump from element to element in a chronological manner. From the logo in the top left corner that immediately tells them what they are about to learn about, their eye would then travel to the image of the child holding the bottle of water. This image not only provides further context for the event, but it appeals to the viewer's emotions as it is a representation of a vulnerable population that most people wish to protect. From there their eyes would go straight to the text, which provides more information on the subject just in case the viewer was still unsure about the main idea. I made sure not to center the text as this would prevent the reader from being able to find the natural visual flow.
Although this process was a lot of trial and error, I feel that I was able to create an effective and informative poster that could be viewed by any audience. In implementing the various design elements that we have discussed in class to create a clear and cohesive poster, I was able to inform my audience about the importance of this year's World Water Day.
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