playing in this match. There are not any previous advertisements because this is the first year the event will take place with the newly formed team sponsored by the San Antonio Polo Club. My advertisement is to encourage viewers to observe Trinity University’s Club Polo Team’s next match.
Before making my advertisement, I learned a lot about the “rules” of design. This included having a minimum number of fonts, how eye flow works, and having only one main focal point. I was very surprised about how much purpose there was in each decision I made in placement, colors and font. Originally, I assumed these aspects of the advertisements were based off of the creators’ preferences.
I thought I did well when creating a unique focus point. Although it would’ve been easier to simply copy the Polo brand logo, I created my own that even more specifically symbolized collegiate polo and was made by incorporating the Trinity University colors. I did include a very short and straightforward call to action that allowed the audience to understand the meaning of the poster without having to spend more than 5 seconds reading.
What fell short with my advertisement was it was very plain. The color scheme was limited because I wanted to stay within Trinity University and team colors. Due to the lack of bright colors, the poster isn’t eye catching. I wish I could’ve made the poster more fun with a neat background, but I could not find one that wouldn’t have distracted the reader from the information. The focal point didn’t perfectly align with the golden ratio like I would have wished, but the eye flow would’ve been off if I put the image to one side, due to the crossed mallets drawing the readers’ eyes down rather than to a side.
Overall, I am very proud of the final product, and I feel as though I have been pushed to gain new basic skills in this marketing format.
What was different about being the content creator rather than the viewer, was that I was examining the advertisement more as a set of rules than just art. It gave me an entirely different view of how difficult it is for the creator to get their message across effectively. I would constantly have to change my original poster, which I thought looked good, because it didn’t have the right eye flow, or the colors were off, or the message wasn’t obvious enough at first glance.
The articles gifted me the knowledge of what would appeal to the audience and I changed my ideas to fit them. For example, I really like advertisements that pop in color. However, a black background with white words is jarring to most eyes and not appealing to others.I thought I did well when creating a unique focus point. Although it would’ve been easier to simply copy the Polo brand logo, I created my own that even more specifically symbolized collegiate polo and was made by incorporating the Trinity University colors. I did include a very short and straightforward call to action that allowed the audience to understand the meaning of the poster without having to spend more than 5 seconds reading.
What fell short with my advertisement was it was very plain. The color scheme was limited because I wanted to stay within Trinity University and team colors. Due to the lack of bright colors, the poster isn’t eye catching. I wish I could’ve made the poster more fun with a neat background, but I could not find one that wouldn’t have distracted the reader from the information. The focal point didn’t perfectly align with the golden ratio like I would have wished, but the eye flow would’ve been off if I put the image to one side, due to the crossed mallets drawing the readers’ eyes down rather than to a side.
Overall, I am very proud of the final product, and I feel as though I have been pushed to gain new basic skills in this marketing format.
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