Making an Ad is Not as Easy as it Seems

 

I learned many things from completing the ad for the Trinity Art Exhibition :The MINI. Before completing this ad, I assumed that the person making the flyer had an easy job just putting the necessary information on an ad and making it look pleasing. But I quickly realized that this is not true. The production side of the process is actually very tedious. 

when I created my first draft of the flyer I thought that It was going to be quick and easy to make and that I would be done with it within 30 minutes. This definitely was not the case. Once I put down the necessary information (or what I deemed as necessary information at the time), I noticed that my ad didn’t look polished and professional. I looked at it for some time to try and figure out why it had turned out this way.

stumped I turned in my rough draft not really sure on how to improve it. It wasn’t until I went back and reread the course material on semiotics and the principles of design that I saw ways to fix my flyer. This is when I noticed that I had too much text that people would not be interested in reading. The last thing that helped me improve my flyer was the in-class design workshop. Hearing other people’s opinions on what I did well and what I could refine helped me to complete my final draft. I saw a major difference from the first draft to the final draft because of the changes I made based on their feedback. 

Now that some time has passed, looking at my flyer the one thing I would like to change is the photo. I would make the photo slightly bigger so that I wouldn’t have as much empty space at the bottom. Other than this I am still content with the ad that I made.

 Through this project I learned that It is very different being on the production side of the process rather than the consumer side. There is a lot of thought that goes into making an ad that the consumer does not realize. The producer takes into consideration every little aspect, the background color, font color and size, information on the ad, and so much more. They compose an ad that is short and simple and that will catch the viewer’s attention while providing the essential information they need for the product, service, or event they are trying to promote.

Overall, I think that this assignment opened my eyes to see how much thought and effort goes into making ads. I understand that small choices such as color and the text that is included, can make a difference in how well composed the ad is. From now on I will look at ads in a new way. I won’t just merely glance and not give it any thought, now I will look at an ad and think about what choices the producer consciously made to make this ad successful and eye-catching.