LIVE! at Floore's Country Store

The poster I created was an advertisement for a Jon Wolfe concert at John T. Floore’s Country Store in Helotes, Texas. The goal was to encourage local San Antonio residents who love live Texas Country music to attend the event. Another sub-goal was to promote a “normal” lifestyle activity during the pandemic while also encouraging the practice of safety measures. 
 
One of the main things I learned from this process is that having your end consumer in mind is critical in conveying your message effectively. You almost have to abandon your own eyes and create that poster as if you were the stranger who would walk across this creation. You have to think in the terms “how would someone react” when deciding on every detail. It is different being on the side of creating the content because the length of time you have put into the creation of the design is all meant for someone to try to grasp your message in five seconds. I believe if you have not conveyed your message within 5 seconds your consumer is left confused and uninterested. That was one of the more difficult things for me during this project. I wanted to add enough information so that the consumer would have all they need to attend the event, but I did not want to overwhelm them by making them read too much. That is why I allotted to provide them just the essential information but provide it in a vibrant manner so it wouldn’t bore the eyes. I believe the thing that went well the best was the eye-catching image of Jon Wolfe himself. The photo had very vibrant colors that would catch any eye and it sent the message I wanted right off the bat. I wanted the consumer to feel nostalgic about how it felt to be at a live event with shining lights and loud crowd chants. 
 
One of the things I think I could have done better, and perhaps the most challenging part, was how to make the headline of Jon Wolfe fit with the rest of the design. At first, I placed the headline at the top in all white thinking that the white would be easy enough to read although I was very uncertain about it. Then while editing I realized the photo had already provided me support in terms of eye movement with including the hand gesture of pointing to the sky. I decided to place the new headline there and make it all black. However, I was still left uncertain on whether the new headline flowed with the rest of the design or if it was the oddball element in the poster.