Posters such as this one are very common to advertise NBA games, but with no fans in attendance, these
posters have become increasingly important. While I was used to seeing posters
advertising NBA games, I did not understand the difficulties in creating one
that was particularly effective.
During a time where fans are not allowed at the
games, fans must be able to get all the information they need to be able to
watch the game. This is the motivation I used for my poster. The star players,
date of the game, time of the game, and how to watch it were crucial elements of
the design.
What I learned, however, is that even if you are able to include all
the important information, it does not mean the poster is attractive or
effective. This meant including a multitude of design elements in the hopes that
it would make the poster more appealing. I learned that including all the
necessary information and design elements was only half the challenge, with the
other half demanding the poster look good and be effective.
Upon finalizing this
poster, I not only found how much I took for granted as a consumer, but how
unwarranted my past criticisms of other posters have been as well. After
finishing my poster, I found it much harder to critique than posters I did not
create.
As a media content producer, you start with an idea and build it from
scratch, working with and resolving all the challenges along the way. As a
consumer, however, you only see the end result. This makes it easier for the
consumer to be critical as they do not understand the work required to make an
effective poster.
When creating the poster, I found it surprising how difficult
it was to use the full space of the poster in a way that did not create more
challenges. For example, every image and text box I used had to be altered once
I made a change to the poster. More specifically, balancing the height of the
two main images of the players in relation to the message and focal point of the
poster was particularly difficult.
With two large photos taking up the top
two-thirds of the space, it made identifying and establishing a focal point even
more challenging. On the contrary, using those two photos allowed me to
narrow down my negative space and simplify the overall design. The resulting
simplistic design aided the general flow of the poster but limited the effect of
other design principles. If I were to make changes, I would shrink the photos of
the two players, allowing for the emphasis to be more on how to watch the game, not who is playing in the game.
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