The poster I created was an informative poster for NASA's Mars rover, Perseverance, February 18, 2021. I chose the subject of the Perseverance rover because I have always been interested in space and I follow each step we take in further exploring the vast unknown outside of Earth.
Once I had decided to make my poster about the Perseverance landing I had to come up with a poster design. I chose a simple but aesthetically pleasing background of an image of Mars because that is where the landing occurred. The information describing the event was then added on the background of Mars as well as links for viewing the event and the logos of the sponsors of the event, NASA and Space.com.
From this project, I learned that it is very difficult to make a poster that is appealing visually and full of information. I also learned how to create certain texts, hyperlinks, QR codes, and I learned how to apply the information we learned in class. The Golobisky and Hagen readings as well as the Hall reading on encoding and decoding were helpful in the poster design process.
I enjoyed the process of deciding on what event I was going to focus on and designing the layout of my poster. However, this process was not as easy as I thought it would be. As a consumer, I never paid attention to the details of a poster design.
But now as a producer of media content, I needed to make sure all of the required information of my event was on the poster, but it was also well-spaced as to not overwhelm my audience. I also needed to make sure that the information, dates, and links would make the process of viewing the event as easy as possible for the consumer.
Another factor that made this process more difficult for me is that I see colors in protanopia, a type of color blindness. In other classes that require me to use colors and create images, I have struggled to create effective color schemes. And as the producer of this media product, I tried very hard to make my colors work together and make the text clear to the consumer.
During this project, I was surprised to find how much work it was in formatting and creating an effective poster design. I tried multiple font types and sizes as well as color schemes to find one that worked best for my poster. I was also surprised at how little I knew about design principles in general. When reading about the spacing, color schemes, font types, images, and multiple other elements of poster design I didn't realize how hard they were to actually apply.
Overall I feel that my poster design worked out quite well. I do not believe that there are any glaring issues that I did not correct. I believe that the background of my poster works well with the font and clearly shares the intended information. I think that the text on my poster is well spaced and doesn't overcrowd the entire image of Mars. However, some smaller issues I would like to correct would be to readjust the sponsorship logos and make them smaller as to not draw away from the message of the poster.
By completing this project I have become more aware of what design elements are used in a poster, how much time and effort goes into a poster design, and what makes a high-quality vs a low-quality design. I am very pleased with the process and final product of this project.
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