Kappa Kappa Delta 2nd Round Announcement

My poster design was for the organization Kappa Kappa Delta. Kappa Kappa Delta is a social fraternity on Trinity University campus, and the poster’s objective is to inform the individuals looking to join the fraternity about the upcoming virtual rush event.

While deciding the color scheme for the poster I did some research into what colors represent. Through this research I learned how different colors can trigger different emotions and have various meanings. For example, the color blue can create a sense of calmness. Along with the emotional effects of the color, blue also denotes feelings of loyalty and wisdom which are founding ideals of the fraternity.

Throughout the process of creating the poster I realized some of the differences between being the media content producer versus the consumer. The producer has to know the important aspect of creating a visually appealing and effective poster by incorporating the different elements of design like color, location, and style. In comparison the consumer only has to find the work visually appealing. The goal is not for the consumer to understand why. It is merely to attract the consumer so that the message of the poster can be conveyed.

While designing the poster one thing that surprised me was how difficult it was to arrange the textboxes and the images to create a pattern that looks nice and creates good eye flow. It seems easy at first but creating proper eye flow requires multiple different elements. The first being the correct placement of the information and images on the poster. Once that has been done, the producer must consider the size of all elements of the poster because you want to draw the consumer to certain information of the poster using the different fonts, colors, and sizes.

I thought that the color scheme of the poster worked well. The royal blue photos and text had a visually appealing color scheme that also made the text standout in comparison to the white background. By using the royal blue color the poster also was a good representation of the fraternity because our colors are royal blue, grey, and white.

One element that would have been a good addition to the poster was a background displaying some of the current members of Kappa Kappa Delta. I believe that this would have been a great way to familiarize some of the consumers of the poster with the current members so that they would recognize the actives when bumping into them on campus or in the dining areas.