For my media poster, I decided to promote a Trinity University softball game. To do this, I wanted to come up with an idea that was very clearly about softball, but was not the cliché image of a giant softball with information on it. I also wanted to incorporate elements pointing towards the fact that the games are available to watch online only.
To incorporate the idea of online games, I decided to make my poster appear as if it is a camera. Then, to get the point of softball across, I decided to make a softball look as if it is hitting the camera, shattering it.
While I really liked the concept I ended up coming up with, it was a much harder feat to come up with a poster idea than I imagined. One of the hardest parts of being the creator rather than the consumer was trying to think of an idea that had not been overused, but still got my point across effectively.
I do believe that the color scheme turned out well, the contrast of the darker clothing on the player standing out against the background but still not taking attention away from the softball. I think the text also stands out, and I like that I chose to minimize the amount of text I used, helping the poster be less cluttered.
Less really is more when it comes to an event poster such as this. In general, I really liked the idea I came up with for my concept, and I think my poster turned out well, but there are definitely parts I would like to improve.
To improve my poster, I would first of all improve my photoshop skills. The cut-out of the player as well as the cut-out of the ball have sloppy edges. The uneven seams of those photos give a somewhat disjointed feel to those parts of the poster. I also wish I could make the camera look more realistic since, as of right now, you have to use context clues to figure out what it is.
Going along with this idea, I wish that the crack in the camera looked less like random lines and more like actual glass being shattered. Finally, when I import my poster into certain forums, it sometimes looks blurry, which makes the words harder to read. This indicates I should have maybe made the font bigger.
In the future, I would perhaps change my design around so that the "Trinity Vs TLU" is the focal point instead of the softball. I would also incorporate either a clearer photo of the player or add a Trinity Softball logo below some of the text.
From this project, I learned how to successfully create a poster using specific design elements. Before reading Golombisky, I would have just "gone with my gut" when creating a poster. However, now I know how to effectively use design principles.
The principles that I focused on the most included the principle of the law of thirds, the idea that a cluttered poster is too much on the eyes, and the idea that one should avoid "tacky" errors such as too much punctuation.
Had I not learned these principles, I am sure that my poster would have turned out much more cluttered, having too many words and too many exclamation points. I am glad that I will no longer make these errors, and I am grateful for the fact that our posters were shown in class so that they could be critiqued.
This process helped me think more about how to bring my design together effectively. With others' opinions, I was able to learn more about the positives and negatives of my design process, helping me create what I hope is an effective poster.
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