Baking a Sale

     

I decided to make a bake sale poster for my poster project. It is much different being the one who creates content versus being the one who consumes it. As a consumer, all you really have to do is look for information when presented with a poster. The hardest part about this is if the poster is poorly made and you have to search for the information. Overall, it is an easy job that does not usually have much thought put into it. As a producer, your job becomes exponentially harder. You need to think about where the information should be placed so that the consumer can easily find said information. You need to think about where to place your images, how to arrange the poster so that the line of sight moves in a natural way, and you have to make it pleasant to look at overall. 

It surprised me how difficult making the poster would be. I went through four drafts before I decided on my final design. I tried using gradients, squares, gradient squares, and several versions of the images of baked goods before I settled on the final components of my design. I think a lot of the components of my poster worked well. I am especially proud of the cookie image, which I designed myself in photoshop. I feel that it looks close enough to an actual cookie that it does not stand out too much that it was made by an amateur. I also think that the pink and yellow circles work very well for the effect that I intended to display. I wanted it to look fun and a little bit childish, and I think that these colors help make it that way. I thought that the smaller yellow circle on the poster worked especially well in separating the prices and items from the rest of the information on the poster. It created a visual barrier that made the menu stand out more and was more distinct than just putting up a bullet-point list in the middle of the poster.

While I think that a lot of what was on my poster worked well, I do think that there were a couple things that could have been better. In particular the image I made of a brownie. I had tried to find a stock image or clipart of a brownie, but for whatever reason, none of the images had transparent backgrounds, and photoshop was having a fit over me wanting to eliminate the background, so I had to make my own. I realize that artistic ability is not required for these projects, but I still felt a bit bad putting an image of a brown square down for my image of a brownie. I also feel that my secondary text could have been better, it felt like it was lacking something, I’m not certain what it was specifically, so I could not fix it.