During this creative process I really learned how to convey a message without the use of just words or phrases. This experience taught me that when being in the position of a content producer it is very important that your message it made clear quickly and precisely. Beforehand, in looking at this task from a consumer perspective it didn't come to mind how technical a poster design like this had to be in order to grab the attention of your audience so fast.
Coming into this process the biggest surprise came from myself and my ability to use different elements to all work together to convey one singular message. Something that worked extremely well for me in this process was my knowledge of championship games in the sports world. My focal point, the trophy, was a product of that knowledge, as in the couple of championship games I have been apart of, claiming the trophy stands above all as the primary goal in such scenario.
An aspect of the poster design that didn't work too well at first was the details section of this poster. At times it felt too cluttered with too many words that would make it difficult for my audience to understand the details of the event. From this I learned that simplicity is key and sometimes shortening long sentences into easy to comprehend phrases is essential in appealing to an audience quicker.
A key detail that I included in my poster was the type I used for the main headers and subheads of the poster. I found that such type was mainly used for college sporting events so to make it easier for my audience to get some context I included that element into my design.
That detail also led me to see the importance of color coordination and how that helps things like eye flow. I used an all black and white color scheme for the heading and subheadings that I later changed to match with the logos in which they are shown under. In doing this, I felt will make it easier for my audience to understand what each heading was referring to.
Going through this process of designing this poster showed me the significance of the smallest details and how one change can have a dramatic impact. My peers and professor Dr. Liu helped me see that being over the top with a design is not always the best to catch the attention of your audience. Instead of incorporating too many elements that would cause a distraction, I broke the poster down and was able to simplify it to allow my audience to have an easy eye flow and be able to focus on a focal point that they could quickly look at to figure out the message I was trying to convey.
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