The process of designing my poster for the upcoming Batman movie proved to be an interesting learning experience that not only tested my artistic abilities but also helped improve them. Before, I knew very little about what qualified as good design other than its appeal to the eye. But now after learning the different design principles I understand what qualifies as good design and how to incorporate this newfound knowledge into my own projects.
Additionally, through my design process I also learned the importance of choosing the right font. More specifically, while years of writing school essays have conditioned me to believe that Times New Roman is the only font in existence, I now understand that fonts are extremely technical and can be used for many different effects.
Another important revelation that I had during the project was learning how different content creators are from consumers. In particular, as a consumer you never realize how much thought goes into producing media content; an effective advertisement might appear simple, but under the surface, they reveal to be incredibly sophisticated in the ways they are designed.
Because of this, I was surprised to discover how difficult it was to make an effective design that simultaneously incorporates complex design principles but also appears simplistic to viewers. While I previously conceived it as an effortless job, I now realize that poster designing is a very demanding job that requires lots of time and effort to be successful.
Addressing was what worked well with my poster design, overall I believe that I effectively achieved my goals without too many regrets. As specified in my strategic document, my core concept and intended message were to indicate what the Batman movie is about — meaning that I wanted to suggest the story will focus on the caped crusader as he solves crimes caused by the mysterious Riddler — and establish its dark and gritty tone. After finishing my design, I believe my use of the background question marks, the bold title font, and the mysterious positioning of Batman's figure successfully satisfied my intentions for the poster.
Additionally, while it's difficult to unbiasedly criticize my creation, I think one aspect that fell short of my poster's design was its poor use of eye flow. While I intended the spectators to look from bottom to top - starting with the title and making their way up to the background symbols - ultimately I think the title section was ignored because it was overshadowed by Batman's figure.
As for things I wish I did differently, my lack of artistic exploration during the design process felt like a missed opportunity. More specifically, because I knew exactly what I wanted to do and how I wanted to do it early on, I missed the chance to explore other artistic avenues before settling on a final design. This exploratory phase of the design process could have potentially helped me stumble onto new ideas that I never would have considered in the first place. But other than that minor complaint, there are few aspects that I would change about my final design.
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